Geschichte | RIANI



Jürgen Buckenmaier lays the cornerstone for the RIANI success story in his home town of Schorndorf with his so-called “Bucki” trousers. Bucki trousers become a huge hit, with over 100,000 pairs being sold.


The founding years. With booming demand for ladies’ separates, Jürgen Buckenmaier founds the company RIANI Bucki Mode GmbH and begins to build up sales.


Relocation to the attractive Head Office in Schorndorf. This is where the entire collection is designed, sold and dispatched. RIANI is expanding and developing into an international brand, sold in many countries.


A fresh breeze. New designers provide innovative input and a breath of fresh air at RIANI. The brand continues to develop. RIANI grows and expands into further countries,


Renaming of the company as RlANI GmbH.


Martine Cruse brings in a wealth of experience in fashion management. She is appointed second Managing Director of RIANI GmbH alongside Jürgen Buckenmaier.


Celebration! RIANI celebrates its 30th anniversary in Schorndorf with all of its employees – a dazzling jubilee.


Ulrich Schulte becomes the new Head Designer at RIANI. Alongside him, there are five more designers involved in creating new and inspiring collections.


To mark his round birthday, Jürgen Buckenmaier is awarded the City of Schorndorf’s Daimler Medal for Business Promotion.


Mareb Šegrt-Guba is appointed an officer of the company and becomes a member of management.


Global Player. The workforce grows. All departments from Design and Cutting to Quality Control and Logistics are housed together under one roof in Schorndorf. Together with RIANI’s production facilities in Poland, Hungary, Turkey and the Czech Republic, up to 350 employees are working on the new RIANI collections.


The first RIANI STORE opened up on December 1st, 2011. RIANIs Hometown Schorndorf was chosen intentionally. Here the modern and attractive Store finds his home in the historic bathing house.


Best Prospects for a successful future for RIANI and all of its employees. The new collection is in keeping with our credo: RIANI always fits. Everywhere.


This year we celebrate our 35th jubilee with the first RIANI Fashion Show at the Berlin Fashion Week!


RIANI loves You. According to this motto the RIANI Store in Schorndorf, opened in 2011, celebrates its reopening in July 2014.


Did you know...

that in the impressive, newly built, over 10,000 square meters large RIANI HEADQUARTER more than 100 people are employed from quality control to logistics? The in-house spa and beauty area is there for all employees to exclusively indulge in.


The RIANI Headquarter is now an award winning building!

RIANI’s new building was awarded a real estate prize in the category industry/logistics on the 26th of November in Stuttgart.



In the new RIANI HEADQUARTER the employees can relax and also beautify themselves in the company's own beauty & spa area. Nordic walking, Power Plate, back exercises or yoga classes are just some of the additional fitness offers!


RIANI Store auf Sylt

we are very happy about another RIANI store on Sylt in Kampen. Since March 2016 onwards you can also shop RIANI in a cozy Nordic atmosphere in your holiday on Sylt.


Winner in the category retail partner

We are proud to be awarded by Textilwirtschaft magazine as no. 1 modern premium womenswear brand for best customer service and retail partner. We are very grateful for the confidence and support.


RIANI Store at Lodenfrey

The RIANI Store in cooperation with Lodenfrey was opened on 27 July 2017 at Windenmacherstrasse 2, Schäfflerblock in Munich. In the very heart of the state capital RIANI realised a special concept.